Your company website is an important part of the sales and business development cycle. That is in part because your product can be shown and your value proposition can be presented. It is also because there are tools to help ensure the traffic arriving on your site through search is “qualified”, that it delivers people you want to talk with, and who are interested in buying goods or services from you. It may not be human, but your website nevertheless does some of the important work of lead generation and client relationship management. Your website can help you with:
- Connecting / Contact
- Presenting the offering
- Handling objections: Anticipating questions/Creating a learning environment
- Direct communication with customers through chat or telephony solutions
- Survey tools to help guide the sales process
- Data Collection and distribution
- Lead generation
- Client relationship management and development (this also includes your social media integration)
- Search engine tools to help draw refined traffic
- Blog posts and “white papers” that update or clarify your offering
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