Search Engine Optimization (SEO).
Plain language wins sales.
A basic best practice of anyone who wants to be liked for any reason is to speak to your audience in language they’re comfortable with. In SEO, it’s more than a good idea, it’s an essential element of the practice.
The language that will help your customers feel welcome is the language they use to find you in search. Your industry jargon may be meaningless to them, or worse, may be inaccurate and act as a barrier to understanding. We make sure to know that language in order to build a strategy for writing each page.
Acting as a filter, language helps visitors sift themselves through your content, so that it speaks most clearly to those it was meant to address. Good Search Engine Optimization supports that.
While you may want to be the most popular website in your industry, you only want to serve the traffic that is meant for you. Your website serves you best when it attracts only or mostly those who are in need of what you offer and are ready to buy.
Keyword research, trend monitoring, and statistical analysis of your page traffic tells us which words fit best and helps guide storytelling choices.
Our objective is to build nets with their own filters, so that a dilettante bycatch doesn’t distract you from the trophy of a willing client approach.
Optimization is like working out. You can always benefit from physical activity even if you don’t maintain it. If the goal is to rock the runway, you must work out regularly. In the same way, you always benefit from eliminating bad code, ensuring your images are properly formatted and labelled, and refreshing stale copy.
It can get old in an instant though and has to be done again. Bots attack your site and insert bad code; trends change and people use new terms to search; or a health crisis happens, and suddenly you need an article about your pandemic response.
Good SEO is not weekend warrior stuff. Good SEO is a trainer who wakes you up and makes you hit the gym at least weekly. It’s meticulous, diligent, nerdy geek stuff…and a lot of it is best done in the little hours of the morning. Fortunately, that’s high noon for geeks. We’ve got you covered. Are you good to go?
Want to explore how we can help you achieve your goals?
We’ve prepared a questionnaire to help guide you in considering your marketing needs. There is no need to complete it before talking with us; we’re happy to do it with you at our first meeting.