An effective website helps customers understand your company and your service so that they feel comfortable doing business with you.
A good mind writes your story using the words your clients use and expect, combining this with language they may need to learn in order for them to evaluate your offering. The story we write is based on a careful analysis of your company, your offering, and your market.
Informative and engaging writing helps to attract, connect with, and qualify your audience. Whether used on your website, in a drip campaign, or on social media, it drives clients towards contact. It speaks to them in the language they expect to read. The goal of any writing aimed at your audience is to add to what they already know, giving them the information they need to move forward.
Our goal is to draw your ideal audience in. We want to tell them a compelling story about your company, inspiring them to want to do business with you.
We’ve prepared a questionnaire to help guide you in considering your marketing needs. There is no need to complete it before talking with us; we’re happy to do it with you at our first meeting.
Our Services: Copywriting. Telling your story in the most approachable...
Our Services: Marketing Collateral. Communication materials: blogs, vlogs, white papers,...
Our Services: Search Engine Marketing (SEM). Illuminating your online presence....
Our Services: Search Engine Optimization (SEO). Plain language wins sales....
Our Services: Marketing Plans. If you fail to plan, you...
Our Services: Social Media. Dialogue, research, nurture, and retain. Social...
Our Services: Website Design & Development. The best designs are...
Marketing Collateral is a big category. It’s an umbrella term for any material that uses your business name and serves to help sell your product or service, and/or create a favourable impression of your company.
It includes expected elements, like business cards, brochures, flyers, postcards and the gifts businesses give away at trade shows. But, it also includes items as diverse as the wraps or decals that go on company vehicles, white papers, infographics, advertisements, blogs, vlogs, product catalogues, and product placement, among others.
Your unique needs drive the selection and development of the marketing collateral that helps build your brand and draw your ideal customer close.
A good mind excels at well designed, memorable, and imaginatively executed marketing collateral. Excellent marketing collateral that strikes a chord, whether sober and analytical, or somewhat goofy and fun.
We’re smiling right now, thinking about the cool stuff we want to make for your company.
Are you ready?
SEM helps ensure that your website is seen by the people you want as customers, clients, or supporters. At the same time, it prevents competitors from targeting your company’s native search traffic, hijacking customers that were searching for you by name. A solid search engine marketing plan and diligent execution can help to prevent this.
SEM operates in tandem with Search Engine Optimization (SEO) using many of the same foundational tools.
While SEO involves preparing your website to appeal to people searching for defined terms, SEM draws traffic by placing ads on carefully chosen search engines and associated websites, buying the same terms your site is groomed to serve. These two practices work together to help boost your position in search engine rankings.
SEO ensures accessibility of the website for search engines, properly preparing assets with descriptions and tags, and tailoring a site’s content to include the language used by clients.
SEM uses the same, or similar research to find your customers and clients where they hang out, offering them solutions they are looking for. SEM also ensures that your site has many tag anchors throughout the internet, helping to keep you ranking high in your targeted terms, especially your own company name.
Can you remember any times when you’re searching for a specific vendor and you click through to phone the top result…only to realize you’ve been misdirected to another company?
That’s an experience that can only feel worse when it’s YOUR company name that’s been scooped. Every time this happens, you risk losing that customer. We can help prevent that.
Short version: Search Engine Marketing includes: analyzing your preferred market and competitors, then crafting and posting ads to bring the right people to you while regularly measuring ad performance.
Our commitment at A Good Mind is to ensure the effective use of your budget, tweaking ads to maximize the performance of every dollar spent.
If you are looking for a solid Search Engine Marketing strategy, reach out to A Good Mind today. We are ready to be your meticulous, dedicated, diligent partner.
Search Engine Optimization (SEO) doesn’t only help people find what they are looking for.
It reminds them of the tasks they may have forgotten, and helps them find solutions they didn’t even know to ask about.
If you want someone to seek you out, speak in language they’re comfortable with and makes them feel welcome. In SEO, this is more than a good idea, it’s an essential element of the practice.
The language that will help customers feel welcome is the language they use to find you in search. Industry terms may be elegant, but what brings people to your page is the match between what they typed into the search engine and the words on your pagea..
Language acts as a filter, speaking most clearly to those it was meant to address, and helping visitors sift themselves through your content. Good Search Engine Optimization supports that.
While you may want to be the most popular website in your industry, your aim is to attract the traffic that is meant for you. Your website serves you best when it attracts only or mostly those who are in need of what you offer and who are ready to buy.
Keyword research, trend monitoring, and statistical analysis of your page traffic tells us which words fit best and helps guide storytelling choices.
Our objective is to build nets with their own filters, so that a dilettante bycatch doesn’t distract you from the trophy of a willing client approach.
Optimization is like working out. You can always benefit from physical activity even if you don’t maintain it. If the goal is to rock the runway, you must work out regularly. In the same way, you always benefit from eliminating bad code, ensuring your images are properly formatted and labelled, and refreshing stale copy.
It can get old in an instant though and has to be done again. Bots attack your site and insert bad code; trends change and people use new terms to search; or a health crisis happens, and suddenly you need an article about your pandemic response.
Good SEO is not weekend warrior stuff. Good SEO is a trainer who wakes you up and makes you hit the gym at least weekly. It’s meticulous, diligent, nerdy geek stuff…and a lot of it is best done in the little hours of the morning. Fortunately, that’s high noon for geeks. We’ve got you covered. Are you good to go?
The success of a business venture is partly a function of the clarity and thoroughness of its plans. A marketing plan allows for intelligent budgeting of available resources by evaluating opportunities and assigning priority to them. They become a map of activity.
This begins with a dialogue to help define your offering and your objectives, evaluate your competition, and analyze your ideal client and their objectives. If your client has customers, you may need to consider this group as well. It may also be that your website serves to bind your staff together and needs to consider them as part of the audience.
Once these varied needs are defined, articulated, and clearly understood, there is a research phase. This involves discussions with staff, online review of relevant partner and competitor websites, marketing and advertising materials, and social media.
This results in a written profile of your needs and objectives that would cover:
We asked for a testimonial, we got a laudatory interview.
Social Media is a lot more nuanced than it appears at first glance.
Your business objectives should drive your social media approach and channel selection. Social media is not about throwing random bits of information out into the void. It is a great place to conduct business development activities and to create relationships with both customers and suppliers.
Social media is an excellent forum through which to present a targeted message. Most platforms provide some form of performance statistics on your posts. This allows the opportunity to hone messages based on tracked results. Social media can also facilitate research activities, or help develop new supplier and buyer relationships. How it is used depends on your needs, your plans, and the specific platform(s) you are using.
There are the common channels like Facebook, Twitter, and LinkedIn, but also specialty channels that are popular mostly within an industry. Some of those will also be used by consumers, but often in a transitory way. For example Houzz, which is the regular go to for contractors and their suppliers, is mostly used by consumers only when they are actively planning or considering renovating or building a home.
How, when, why, and where your company focuses Social Media activity is based on who you want to reach. Goals should be reflected in your Marketing Plan. including objective measures of success.
We are big believers in Louis H. Sullivan’s famous quote: “Form ever follows function”. This idea is regularly revisited throughout each stage of every project.
If the function of your website is to communicate your offering to potential clients or customers, what does that mean about the form it will follow? Having decided what this function and form should be, it’s always wise to take a second look.
It’s important to ensure that there are no pointless elements obscuring your meaning and impeding your goal. Our ideal is that your website has exactly what it needs to perform well. Nothing more, and certainly nothing less.
Lots of sites are in WordPress, but there are other platforms and we aren’t married to any one solution. Joomla? Drupal? Typo3? Yii?
Cool. We’re in!
What matters at the end of the day isn’t the platform, it’s the delivery.
What will be served, what will be consumed, and how well the message may be absorbed, are the issues that drive your website development.
A website should be beautiful. Not frilly (unless you’re a suitable industry), but a beautiful example of formal organization, supported by compelling imagery and engaging storytelling.
Information should be carefully organized to allow the story of the website to unfold and reveal itself as you wish it to be read.
Images should support both the related stories and the overall narrative.
With proper planning, design, and development, the total impact of a website can exceed the sum of its parts.