Gayle Hurmuses – A Good Mind

Case Study: Big Rude Jake Website

Gayle Hurmuses — Thu, 10 Nov 2022 22:42:51 +0000

Case Study

Big Rude Jake

Website

Swing punk jump blues legend

Big Rude Jake was a Canadian music legend who helped found the Jump Blues / Swing Punk movement. During an extended illness, while he was continuing to perform, his website was lost in a transition.

The website needed to be rebuilt in a timely fashion. The content had to be reconstructed. There was an active show schedule, ongoing music sales, and a gofundme campaign to promote. The domain names were under separate accounts, both were about to expire. (Click for more).

The execution of this project was a sensitive process. The client was terminally ill, and his wife was engaged in his care. While we hoped he would live, there were no guarantees. We felt it important that BigRudejake.ca go live as soon as possible to give Jake peace of mind.

Goals • Process • Results

Goals

The goals were to help make sure that the Big Rude Jake legacy was not lost.

This website provides a place for fans to find, buy, and share his music. We worked quickly to have the site live before his death. We wanted to give him the comfort of knowing that his widow and child may use the website to continue sharing and selling his music.

Process

Given the sensitive timing, we met the client infrequently and for short periods of time.

We contacted the registrar to help sort the details of gaining access while Jake was incapacitated. Having cleared the decks, we helped Anna-Lisa, Jake’s wife and business manager to recover the accounts.

Recovering the content meant mining Archive.org’s Wayback Machine for images, links, articles, biographies, & reviews.

Re-establishing and rebuilding the website required tracking down the accounts, recovering passwords and ensuring that ownership of the site was not lost.

This was a time-sensitive process, as the site ownership was about to expire. We helped the client manage this process, walking her through it during conference calls.

Results

A beautiful and eye-catching website that captures the spirit of Big Rude Jake. A foundation for business development and a tool to help Jake’s audience find his music.

Case Study: Ray Condo’s Rock’N’Roll Party!

Gayle Hurmuses — Wed, 13 Apr 2022 01:21:27 +0000

Case Study

Ray Condo's

Rock'N'Roll Party!

Marketing a Canadian Music Legend

In the late 1980s and early 90's, Gayle Hurmuses was the manager and agent of Canadian Rockabilly legend Ray Condo's Montreal band, The Hardrock Goners. She photographed, filmed, and videotaped him and his bands extensively over the 20 years prior to Ray's death in, 2004. In 2013, she created a crowdfunding campaign to produce a book to mark the 10th anniversary of his passing. (Click to expand)

After Ray died on April 15, 2004, the city of Vancouver declared his birthday on May 16 to be Ray Condo Day. This was in commemoration of his extensive contributions to the arts and culture scene of that city, one of many in which he lived and produced his work.

May 16 has been celebrated by his fans worldwide ever since. There are annual shows online, on the radio, and on stage.

In one of their last conversations, Ray spoke to Gayle of a planned tour to Europe and Australia that was expected to unfurl a banner year for his career. The tour was to feature his two most popular bands, The Hardrock Goners and The Ricochets. Ray urged Gayle to organize an exhibition of her photographs in Toronto to coincide with the launch of the tour.

He wasn’t a person who sought fame for its own sake, or he would have achieved it. Still, it bothered Ray that his music had not achieved the recognition he felt it deserved. Over coffee, he expressed to Gayle his frustrations over this, and his concerns that poor health might prevent the fruition of years of hard work, just as it all seemed to be coming together. Gayle assured him that if anything went wrong, the various people who had been working with him towards this goal would continue to carry his work forward.

As it happened, Ray died mere days before the planned beginning of the tour. Since then, multiple compilations have been made of his music, an animated short was made about his music, a short film was produced of his paintings, and a documentary film is in production.

Ray Condo’s Rock’N’Roll Party is Gayle Hurmuses contribution to this continuing effort.

Plan • Execution • Goals • Press/PR • Results

Plan

The plan was for a book of photographs, with the goal of maintaining Ray’s legacy as a showman. The importance of creating the book was to create a visual memorial to his stage performances that could be held in hand.

A forward was written by Lily Frost, who had shared the stage with Ray many times and was in the new band he had been developing before he passed.

The crowdfunding campaign was used to produce the book and to help consolidate the audience for it into a Facebook page. It was also structured to create an opportunity for a posthumous press campaign to promote the music made by Ray Condo and the bands he worked with.

Execution

The Ray Condo-A-GoGo campaign followed every best practice of crowdfunding at that time. This led to it being featured on the front page of the IndieGoGo website.

Perks were designed to create maximum exposure for Ray. Postcards that could be kept on refrigerators, photographic pinback buttons, Tshirts with the book cover and the site URL, photographic prints,animation cels, a vintage press kit, and certificates of appreciation with a cartoon image of Ray bursting through the frame.

The book was promised to be 40 pages, but was delivered as 78 pages.

Goals

In 2014, there was a sentiment that Ray should have a star on Canada’s Walk of Fame.

It’s still a good idea and this year, 2022, we are launching a new effort to help this happen.

In the press

National & International coverage

The project included a very active publicity campaign to draw attention to Ray Condo Day, resulting in multiple local broadcast radio interviews across Canada featuring Ray’s music, two article in music specialty print magazines, one with an international audience, and a national story on the CBC News website

Results

The entire project is detailed at RayCondo.ca but can be summed up by this post:

The campaign is done, but there’s more to come!

Posted on November 1, 2013 (with relevant updates)

The Indiegogo portion of the Ray Condo-a-gogo campaign is done, but you can still order a book, tshirt, animation cel, and/or exhibition print here. I’m working on the book design starting Monday, November 4..

The goal is to have the book launch on May 16, 2014, which would have been Ray’s 64th birthday, and falls just 10 years after the anniversary of his death. NOTE this book launch happened in style. DJ Dave Faris and his partner Steve Good agreed to produce a Ray Condo Day celebration as part of their Roadhouse T.O. Rock-A-Billy Shake-Up series. They produced a stellar show attended by a capacity crowd.

If you are interested in knowing more about the book project, please read this excellent article on the CBC website, written by Teona Baetu.

I’m going to declare the campaign a success, even though it fell short of my full financial goal. The ultimate purpose of the book is to provide another vehicle to keep Ray Condo’s name visible and draw attention to his music and his art. To that degree, the campaign was an overwhelming success all things considered.

Media coverage: One CBC feature news story, 2 radio interviews (CIUT, IndieCan…which was carried on Sirius), 2 radio show spotlights (WhatWave, BluzFM).
Social media; 600 fans (961 now in 2022) in the Ray Condo’s Rock and Roll Party group, 78 funders in the Indiegogo campaign, and a featured position on the Indiegogo main page.
The inspiration…even though the campaign falls short of the goal, it was wonderful to see how many friends and total strangers were supportive of the objective.

Thanks to everyone who contributed, shared the links, wrote notes of encouragement…and who generally believed in me and my integrity to complete the project.

Case Study: Affinity Global

Gayle Hurmuses — Tue, 21 Sep 2021 20:46:14 +0000

Case Study

Affinity Global

A complete website refresh

Affinity Global (AG), needed to refresh their website, affglo.com. They were happy with the content, but it was visually unappealing and unconvincing, with technical issues that were costing them traffic.

While they didn’t need the website to attract new business, they did need it to establish their authenticity as debt recovery specialists.

Affinity Global reached out to A Good Mind to redevelop their website based on the recommendation of a professional associate. The company website was not seen as compelling to their clients, to the customers of their clients, or even to their own employees.

Plan • Execution • Results

To begin the process, A Good Mind researched and wrote a detailed marketing plan to complement the AG five-year plan.

First, we listened to the client to find out what their most critical needs were and what they wanted from the website. We took a good look at the website both front and back end, identifying the issues we felt were important.

This website served these primary functions: Assuring their client’s customers that they were a real entity, providing easily found information for their staff to access, attracting and maintaining staff, and informing their existing and potential clients of their business function.

The technical faults were extensive, and at a couple of points prior the site was offline entirely. We literally arrived on the scene in the nick of time.

Addressing the visual issues required a review of the brand. We conducted a two hour interview with a group of their highest performing front line staff to discuss their experience of the website.

They were a sharp, diverse, engaging group who felt that the website didn’t represent them as they were. They wanted to see themselves in the website. At that time the site had only a few images, and the look was decidedly unhip.

We listened to, transcribed, and reviewed the interview. We combined the understanding gleaned through that meeting with notes from executive discussions and a review of the Affinity Global 5 year plan. Using insights derived from these, we wrote a marketing plan into which the website fit.

The Plan

Execution

While there were many, the technical faults were relatively straightforward, and systematically addressed by our developers.

We refreshed the brand by creating a palette to build the site from, selecting a crisp modern font, creating a library of suitable and fresh images, and re-rendering the logo.

Every page was rebuilt, and redesigned. For the site relaunch, we also wrote a new blog post about their pandemic response.

Results

A stable, beautiful website that loads quickly, tells a story visually, and represents the company and its employees well.

Want to explore how we can help you achieve your goals?

We’ve prepared a questionnaire to help guide you in considering your marketing needs. There is no need to complete it before talking with us, we’re happy to do it with you at our first meeting.

Send a Quick Email Or

Our Questionnaire

Peppermaster Plan

Gayle Hurmuses — Thu, 16 Sep 2021 01:38:13 +0000

I asked Tina Brooks of Peppermaster for a brief testimonial for the website. We compromised on this wonderful interview about her experience working with a good mind. She had many kind words to say about the marketing plan/framework I wrote for her company and its continuing value to her and Peppermaster.

This interview has been edited for length.

What originally motivated you to reach out to me?

We needed someone who understood the food industry and how to read a business plan. We needed to produce a marketing plan & calendar that fit with the Peppermaster business plan. A marketing plan that could be updated easily and used to grow.

At the time, I was impressed by the work you were doing on the Eatin’s Canada blog and other work you were sharing.

How do you recall the process unfolding?

It was a good flow and went from idea to execution pretty well. You showed an understanding of what we were, what we wanted, and what we needed as our corporate philosophy and policies.

It was almost like you brought a spiritual essence to the table that matched the spirit of the energy we bring. It was about being really personal and being about the food and how good the food had to be and how the food had to come out of the dirt. You brought to the table first hand connections with growing food, talking about food, and knowing who our target market was.

You understood the philosophies of our company. You took the time to learn what our business was about. You read our business plan, discussed with us who we were, what we wanted, what we needed, before you started any of the work. Then you started putting it together.

The questions that you came back with were extremely on point, extremely on trend. The result was a plan that was easy to follow, with budgets and typical income results for our activities. It was also easy to update and add new items into, and during the pandemic, the plan helped us plan our next steps.

How did you find the plans working for you?

We maintain the plans regularly. I’ll be working with my new executive assistant to update that plan over the next two months. We’ve been using it for nearly 3 years now and it gets an annual update every time we update the business plan.

Did the plan help your cost/benefit ratio even in the face of the pandemic?

Your marketing plan and calendar helped us focus on visibility in the local market long before the pandemic hit, and it showed clearly where we were making and spending money.

Up until the Pandemic, everything that we do during the course of the year has been specifically designed to do two things: Drive traffic to my shops (online and the storefront) and/or drive traffic to my shows. Go to the show, come to the shop, go to the show, come to the shop.

When the pandemic hit, that changed, “Okay, we can’t tell people come to the shop, go to the show because we’re not allowed to have them in the physical shop or go to the show. What do we do?”

We sat down and used the calendar to figure out where we were going to most profitably spend our time and marketing budget. So, we knew in March that we could lose as much as 200k to 300k on canceled annual shows. Before the end of March, we already knew how we were going to spend our marketing dollars to maximize recovery from the shows we already knew were not going to come off in person.

The framework of the plan helped us pivot. We had already used the calendar to determine where we were going to make more marketing efforts. So, we had been a year ahead of the game going into the pandemic.

The plan underlined that the biggest and most valuable marketing projects for us are during the Christmas period. Our business is very seasonal. So, the online shows that happen in the gift-giving season were the ones we decided to concentrate on being ready for.

The plan also gave us a foundation that helped us fine-tune our local marketing. When the pandemic began, we were already fairly well established in the local, organic, fair trade, mostly local psyche. That was perfect for us. At the beginning of the Pandemic, everybody suddenly did a 360º and went “Oh, you’re local? Oh! We need you!”

Well, suddenly we’ve got essentially two new clients who have completely replaced the revenues from these missing shows. One is Lufa Farms, a privately owned business, and the other is Coop CSUR a local co-operative market. In both cases, their family membership doubled overnight and they added us as suppliers.

We just went through the roof! Every penny of the 250 to 300k that we lost because of the Pandemic, we replaced that with sales to the local market. At the same time, we saved a lot by choosing shows based on anticipated ROI, rather than for history’s sake or habit.

If we hadn’t done this marketing plan work with you, we would not have been so prominent in the local market as we were that Lufa would come in looking for us, and that really helped our year.

If you were going to refer somebody to me and say “call this woman” how would you motivate them to call me?

I’d say: Call Gayle.

“Gayle will take your philosophy and your corporate policy and turn it into a marketing program that will bring in the exact people you are looking for.”

Thank you! That’s amazing.

Case Study: Covid Action Cowichan

Gayle Hurmuses — Mon, 31 May 2021 20:15:36 +0000

Case Study

Covid Action Cowichan

and the Mask the Valley campaign

Selling Covid Compliance

Covid Action Cowichan launched as a Facebook group on March 27, 2020. Volunteer Cowichan was the sponsoring organization. Recognizing the severity of the newly declared pandemic, and the need for clear and effective messaging, a good mind offered our services to help protect the health of the region.

Our mission was to “sell” the best information about Covid19 prevention to the population of the Cowichan Valley. Covid Action Cowichan aimed to become the most respected local channel for reliable information about Covid19. (click to read more)

A good mind’s role in Covid Action Cowichan was much more than supportive. Working alongside Volunteer Cowichan, we were a prime mover in this project and its campaigns. A good mind outlined a vision for success against the pandemic and set out to recruit a management team to focus that vision.

The management team studied news articles and amplified the most compelling advice and information. We educated members regarding causes and best practices for prevention, training them to become effective advocates in the community for Covid safe behaviours.

Competitors were Ignorance, Misinformation, Time, and the Exponential Growth of the virus. Ultimately, diligent effort helped keep ignorance at bay and case counts amongst the lowest in the province and within the Island Health Region

The challenge we faced was that there was no consensus at that time as to what the best practices should be. As that discussion evolved, our hard and fast rule was that all information presented had to be backed by a peer-reviewed scientific study.

We wrote a series of planning documents to guide our progress and govern our discussions. These documents detailed strategies for mask production, deployment, communications, education, and community acceptance of masking.

The net result was that we:

Produced and distributed 15,000 volunteer-made fabric masks
Recruited 1,359 members in a community of 83,000
Generated educational information about mask-making, proper mask wearing, handling, and storage
Campaigned for mask acceptance
- #MaskingIsAnActOfLove campaign memes
As such we have become the most valued local channel, and our region has been one of the safest in BC throughout the pandemic.

Plan • Execution • Results • Press/PR

The Plan

In the first weeks of the pandemic there was no national or international consensus regarding the primary routes of transmission for the virus among the health establishment.

Covid Action Cowichan’s leadership team shared and pored over the articles and the studies they pointed to. Increasingly, these revealed evidence that masks would become an essential tool in the Covid toolkit and that masking should be universal. (click to read more)

Based on our critical analysis of the situation, on April 27, 2020, we declared an intention to make 83,000 fabric masks through our Facebook Group, one for every member of the community.

We spent the first month of the pandemic building teams while making surgical caps and developing a distribution network that would be used in the mask-making process, as well as building supply chains to source fabric which at that time was difficult to buy. Our model was a textiles startup.

We operated on the view that masks had shown value in population level contexts. There was ample empirical evidence that masks were clearly beneficial. We needed to do and say something that would capture the hearts and imaginations of our community and which might inspire other communities. It was important to get mask wearing established early in the community, considering the exponential rate of growth of Covid19 once established.

A good mind authored a multi-page strategy document “The Mask Manifesto” that outlined a variety of strategies for making and equally important, popularizing masks and mask-wearing.

It was clear that the fractured and often contradictory information being presented was alienating and frustrating to those who wanted to know best practices in order to stay safe. Our team knew it was critical to present strong, unambiguous recommendations about purpose, construction, materials, and handling to ease the initial discomfort of the idea of masks.

We devised a communications strategy of continuous, relentless, high-quality information deployment. The Covid Action Cowichan management team had private discussions every day about the newest articles and research.

We debated the best articles to share, reaching out to experts as necessary to vet and shape the information we presented in the group.

Execution

A good mind designed clear guidelines and messaging to make sure that the masks made locally were of the highest possible standard. We realized many masks would be made by new stitchers who were developing their skills as well as by stitching experts. This was complicated by the inability to provide any hands-on teaching.

We knew that it was critical that the entire community be reached and that all had equal access to masks. Cowichan Valley is home to one of the largest and more impoverished First Nations in British Columbia. Poverty is widespread in the region in all parts of the community, and racism is as well.

We invited a respected elder to our leadership team, which was considered a priority and actively recruited elected leaders in Cowichan Tribes to the group, giving them unrestricted posting privileges. We are proud to say that our membership reflects a greater than statistical representation from Cowichan Tribes and the other local First Nations. This has been critical to the penetration of the local market (as it were) with the message of the value of masking, ventilation, and distancing, and protecting generations of Knowledge Keepers.

A good mind provided the strategy, branding, messaging, information graphics, memes, posters, publicity, and defined information verification methods for articles to be posted. We recruited a leadership team that built processes and supply chains that any startup would be proud of.

Our influential meme campaign #MaskingIsAnActOfLove had 136 iterations featuring nearly 200 Cowichan Valley residents. These included everyone from elected politicians to toddlers. Individual memes were viewed by as many 17,000 people.

Our authority has been so complete that in 13 months we have only had to delete a handful of comments for trolling. The first was in November 2020.

Results

Covid Action Cowichan led local stitchers in a masking advocacy and quality mask making project.

Mask The Valley volunteers made 15,000 compliant masks and distributed them into the community. We are confident that our membership at large has made the balance of 83,000 and then some.

Our #MaskingIsAnActOfLove campaign featured nearly 200 people on 135 memes that were separately shared online, one a day before being compiled into the poster, which remains in many store windows around town and in the private collections of those shown in it. The campaign and poster are a virtual demonstration in favour of masking.

For a long time we were able to maintain a nearly nil case count locally. This has changed, but we are resolute in our desire to protect our community and to keep cases as low as possible. Many of our volunteers have returned to mask making, although they are doing this independently now.

We measure our effectiveness by the ongoing engagement and of our members, which represent all age groups in relatively even numbers. We continue to gain members regularly and have nearly 1,400 members of which nearly 900 are currently active (September 14, 2021). They are engaged and actively strategize around supporting the goals of ending the pandemic and keeping the community well.

Even with the unfortunate current increase in local infections, Island Health still has the best record in BC.

We are confident that our efforts have made a significant contribution locally and within the province.

More can be heard about the Mask the Valley project on an interview we did with Gregor Craigie on CBC Radio’s On the Island.

Press/PR

Making masks in the Cowichan Valley CBC

Sharing love by making masks: Volunteer Cowichan group provides essential PPE United Way

Masks for Local Love: Cowichan elder spreading mask safety wisdom United Way
Volunteers Strive to ‘Mask the Valley My Cowichan Valley Now

Mask the Valley project aims to make sure all Cowichan residents are covered Cowichan Valley Citizen

Want to explore how we can help you achieve your goals?

We’ve prepared a questionnaire to help guide you in considering your marketing needs. There is no need to complete it before talking with us, we’re happy to do it with you at our first meeting.

Send a Quick Email Or

Our Questionnaire

Better, Stronger, Faster

Gayle Hurmuses — Thu, 13 May 2021 03:41:46 +0000

Ensuring that website pages load quickly isn’t just about helping people find what they need. How your website performs will play a role in your prospective customer’s decision-making process. Ultimately, it will either promote or diminish your success in winning their business.

If part of your brand is that you provide exceptional professional business process service, or excellent products, you want to be able to demonstrate that in every way possible. For many who are searching for a supplier, the website will be the first experience they have with your brand. That experience should not be filled with irritating delays. Your business depends on that experience being ideal, seamless, and reassuring.

It’s not just that visitors may leave if the site is slow, it’s that they may not come back. Web visitors are not patient in general, and customers with a pressing need to fill may be even less patient. Your goal is to have your site draw your prospects closer and connect with them. We work to make your website a welcoming and comfortable environment that visitors find it easy to spend time in.

If your company website was once a powerhouse, we can rebuild and restore it to former glory. If it was previously limited in function, but now you need an enhanced online sales and business development channel, we can transform it for you.

If the change also supports new available markets, we will help you find the best combination of all important elements to present to this new sector.

How and why

There is a lot of “under the hood” work done on a well functioning website that you don’t ever see. It shows up quickly as a lack however, if this is skipped until something is horribly broken.

Finding and removing malware, refining code, resolving conflicts between plugins, trendwatching, and meticulously tagging and providing accessibility language in all images, are among a variety of both maintenance and guided development tasks. All of the above are much better done as maintenance than repair.

Both the language and images are designed to draw in and keep people on your site. Informative writing that clarifies your offering and makes it appealing are important elements of an effective sales site, but no one cares how compelling your site is if they can’t find it, or if it won’t load. We make sure that your site is easy to find, and as light and fast as possible.

Technical site optimization

There’s a bit of special sauce in this, but what we can say is this: We ensure images are no larger than necessary to display well, remove excess and/or malicious code, and make sure that your hosting environment is suitable and effective.

Through written content, we help customers find your site by using the language they use and understand best. We avoid clogging information with industry-specific jargon unless your client-base is entirely in the same profession. Content is written in idiomatic Canadian English, with grammar that is correct without being pedantic.

It’s useful to have industry specific language when you are talking business between colleagues, but it’s important to realize that your customers may be unfamiliar with the terminology. We dig into available data and find the terms popular with searchers who successfully find you…and those who find your competitors instead.

We use words they will find you by and understand you through. We review the websites, social media, and advertising of existing or desired customers and examine their own language in order to match the tone.

Your content is then designed to match the desires and interests of the ideal customer(s) so that they know we are speaking directly to them. The writing is designed to tell a complete story about your company and offering, while navigation and other cues nudge readers through an ideal pathway.

Landing pages & Navigation

Every page is a landing page, especially when visitors are coming from specific search engine queries. We help visitors to land on the page they need, and we work to ensure that they find all the essential information they seek. There, we tell them a story that retains attention with prompts to guide their travel intuitively through your website to the conclusion you want them to reach.

We design your site taxonomy (the hierarchy and grouping of similar or related items) so that further information relevant to what is currently being read, is visibly available in a way that makes it appear to be contiguous.

Technical optimization

The writing and content design above is one part of optimization. The other is ensuring that while dense with information, the site is light and easy to run on a technical level. and that it is compliant with current search engine requirements.

If your existing site is bogged down, we can rebuild it, reduce page load time, and direct traffic where you want it to be

How well does your website sell?

Gayle Hurmuses — Thu, 13 May 2021 03:41:42 +0000

Your website can help you with:

Prospecting for business
Connecting with new potential clients
Qualifying their interest and ability to engage
Nurturing the relationship
Presenting the offering
Handling objections by anticipating questions and creating a learning environment, and by establishing the conditions for
Closing the deal.

We want to build you that website.

Let us build you a new sales team member

Gayle Hurmuses — Thu, 13 May 2021 03:41:39 +0000

Your company website is an important part of the sales and business development cycle. That is in part because your product can be shown and your value proposition can be presented. It is also because there are tools to help ensure the traffic arriving on your site through search is “qualified”, that it delivers people you want to talk with, and who are interested in buying goods or services from you. It may not be human, but your website nevertheless does some of the important work of lead generation and client relationship management. Your website can help you with:

Prospecting
Connecting / Contact
Qualifying
Nurturing
Presenting the offering
Handling objections: Anticipating questions/Creating a learning environment
Closing

Our research of your business, your ideal client, and how your value proposition fulfills their needs, guides the design and development of the site and the content on it. The goal is to provide and help customers find the information needed to choose you as a valued service provider. When a website is carefully tended and examined after it is built, a synergistic relationship develops between the various interacting parts. By measuring, reviewing and analyzing site traffic patterns it is possible to anticipate and react to shifting consumer demands. It is also possible to create new content to guide visitors back onto preferred pathways. While helping you become a more effective provider to your customers, your website can help potential and existing customers understand your value to them. When properly designed and filled with useful and engaging content, your website will help to establish or cement customer relationships. Your website is also an adjunct to your sales staff who can refer to it as a public knowledge base when immediate information sharing is important. There is an authority to the written word that lends credibility to the voice on the phone, especially when accompanied by information graphics and photographs. Some common sales tools that can be embedded in your website:

Direct communication with customers through chat or telephony solutions
Survey tools to help guide the sales process
Data Collection and distribution
Lead generation
Client relationship management and development (this also includes your social media integration)
Search engine tools to help draw refined traffic
Blog posts and “white papers” that update or clarify your offering

Our intention is to build sites that establish new connections and help draw existing connections closer. The goal of websites we build and the content we create for them is to improve your sales position and outcomes. The next step to getting there is to set up a conversation to discuss your goals.