Services

Our Services:

Copywriting.

Compelling, concise, cogent storytelling.

A good mind writes your copy based on a careful analysis of your company, your offering, and your market. We write using the words your clients use and expect, combining this with language they may need to learn in order for them to evaluate your offering.

Effective copywriting is on the one hand storytelling, and on the other hand, a recitation of simple facts. The goal is to draw people in, and keep them there long enough to feel that they know and trust you and your company.

An essential mechanism in online sales technology, copywriting assists every function from prospecting, through to closing the final sale and past that to post sales satisfaction.

Informative, and engaging writing helps to attract, connect with, and qualify your audience. Whether used on your website, in a drip campaign, or on social media, it drives clients towards contact. It speaks to them in the language they expect to read. The goal of any writing aimed at your audience is to add to what they already know, giving them the information they need to move forward.

Our goal is to draw your ideal audience in. We want to tell them a compelling story about your company, inspiring them to want to do business with you.

Want to explore how we can help you achieve your goals?

We’ve prepared a questionnaire to help guide you in considering your marketing needs. There is no need to complete it before talking with us; we’re happy to do it with you at our first meeting.

Our Services.

Bright Writing to Illuminate your Marketing

Copywriting

Our Services: Copywriting. Compelling, concise, cogent storytelling. A good mind...

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Our Services:

Marketing Collateral.

Communication materials: blogs, vlogs, white papers, and more.

Marketing Collateral is a big category. It’s an umbrella term for any material that uses your business name and serves to help sell your product or service, and/or create a favourable impression of your company. 

It includes expected elements, like business cards, brochures, flyers, postcards and the gifts businesses give away at trade shows. But, it also includes items as diverse as the wraps or decals that go on company vehicles, white papers, infographics, advertisements, blogs, vlogs, product catalogues, and product placement, among others. 

Your unique needs drive the selection and development of the marketing collateral that helps build your brand and draw your ideal customer close.

A good mind excels at well designed, memorable, and imaginatively executed marketing collateral. Excellent marketing collateral that strikes a chord, whether sober and analytical, or somewhat goofy and fun. 

We’re smiling right now, thinking about the cool stuff we want to make for your company. Are you ready? 1234…LETS GO!

Want to explore how we can help you achieve your goals?

We’ve prepared a questionnaire to help guide you in considering your marketing needs. There is no need to complete it before talking with us; we’re happy to do it with you at our first meeting.

Our Services.

Bright Writing to Illuminate your Marketing

Copywriting

Our Services: Copywriting. Compelling, concise, cogent storytelling. A good mind...

Read More

Our Services:

Search Engine Marketing (SEM).

Illuminating your online presence.

Do you hate when you’re searching for a specific vendor and you click through to phone the top result…only to realize you’ve been misdirected?

That’s an experience that can only feel worse when it’s YOUR company name that’s been scooped. Every time this happens, you may lose that customer.

A proper SEM strategy helps prevent competitors targeting your company, and scooping customers that were searching for you by name. Search Engine Marketing includes Pay Per Click (PPC) Marketing and targeted advertising.

Measuring performance, analyzing your preferred market,

Want to explore how we can help you achieve your goals?

We’ve prepared a questionnaire to help guide you in considering your marketing needs. There is no need to complete it before talking with us; we’re happy to do it with you at our first meeting.

Our Services.

Bright Writing to Illuminate your Marketing

Copywriting

Our Services: Copywriting. Compelling, concise, cogent storytelling. A good mind...

Read More

Our Services:

Search Engine Optimization (SEO).

Plain language wins sales.

A basic best practice of anyone who wants to be liked for any reason is to speak to your audience in language they’re comfortable with. In SEO, it’s more than a good idea, it’s an essential element of the practice.

The language that will help your customers feel welcome is the language they use to find you in search. Your industry jargon may be meaningless to them, or worse, may be inaccurate and act as a barrier to understanding. We make sure to know that language in order to build a strategy for writing each page.

Acting as a filter, language helps visitors sift themselves through your content, so that it speaks most clearly to those it was meant to address. Good Search Engine Optimization supports that. 

While you may want to be the most popular website in your industry, you only want to serve the traffic that is meant for you. Your website serves you best when it attracts only or mostly those who are in need of what you offer and are ready to buy. 

Keyword research, trend monitoring, and statistical analysis of your page traffic tells us which words fit best and helps guide storytelling choices.

Our objective is to build nets with their own filters, so that a dilettante bycatch doesn’t distract you from the trophy of a willing client approach.

Optimization is like working out. You can always benefit from physical activity even if you don’t maintain it. If the goal is to rock the runway, you must work out regularly. In the same way, you always benefit from eliminating bad code, ensuring your images are properly formatted and labelled, and refreshing stale copy. 

It can get old in an instant though and has to be done again. Bots attack your site and insert bad code; trends change and people use new terms to search; or a health crisis happens, and suddenly you need an article about your pandemic response. 

Good SEO is not weekend warrior stuff. Good SEO is a trainer who wakes you up and makes you hit the gym at least weekly. It’s meticulous, diligent, nerdy geek stuff…and a lot of it is best done in the little hours of the morning. Fortunately, that’s high noon for geeks. We’ve got you covered. Are you good to go?

Want to explore how we can help you achieve your goals?

We’ve prepared a questionnaire to help guide you in considering your marketing needs. There is no need to complete it before talking with us; we’re happy to do it with you at our first meeting.

Our Services.

Bright Writing to Illuminate your Marketing

Copywriting

Our Services: Copywriting. Compelling, concise, cogent storytelling. A good mind...

Read More

Our Services:

Marketing Plans.

If you fail to plan, you plan to fail.

The success of a business venture is partly a function of the clarity and thoroughness of its plans. A marketing plan allows for intelligent budgeting of available resources by evaluating opportunities and assigning priority to them. They become a map of activity.

This begins with a dialogue to help define your offering and your objectives, evaluate your competition, and analyze your ideal client and their objectives. If your client has customers, you may need to consider this group as well. It may also be that your website serves to bind your staff together and needs to consider them as part of the audience. 

Once these varied needs are defined, articulated, and clearly understood, there is a research phase. This involves discussions with staff, online review of relevant partner and competitor websites, marketing and advertising materials, and social media.

This results in a written profile of your needs and objectives that would cover:

  • The scope of your services;
  • The positioning of your message
  • The vehicles that deliver your message most effectively
  • A rough plan for a marketing program
    • Print
    • Social media
    • Newsletters
    • Networking
    • Various other activities specific to the client/industry
    • May include sample messaging, for social media, email, or internal communications.

Want to explore how we can help you achieve your goals?

We’ve prepared a questionnaire to help guide you in considering your marketing needs. There is no need to complete it before talking with us; we’re happy to do it with you at our first meeting.

Our Services.

Bright Writing to Illuminate your Marketing

Copywriting

Our Services: Copywriting. Compelling, concise, cogent storytelling. A good mind...

Read More

Our Services:

Social Media.

Dialogue, research, nurture, and retain.

Social Media is a lot more nuanced than it appears at first glance. 

Your business objectives should drive your social media approach and channel selection. Social media is not about throwing random bits of information out into the void. It is a great place to conduct business development activities and to create relationships with both customers and suppliers. 

Social media is an excellent forum through which to present a targeted message. Most platforms provide some form of performance statistics on your posts. This allows the opportunity to hone messages based on tracked results. Social media can also facilitate research activities, or help develop new supplier and buyer relationships. How it is used depends on your needs, your plans, and the specific platform(s) you are using.

There are the common channels like Facebook, Twitter, and LinkedIn, but also specialty channels that are popular mostly within an industry. Some of those will also be used by consumers, but often in a transitory way. For example Houzz, which is the regular go to for contractors and their suppliers, is mostly used by consumers only when they are actively planning or considering renovating or building a home.

How, when, why, and where your company focuses Social Media activity is based on who you want to reach. Goals should be reflected in your Marketing Plan. including objective measures of success.

 

Want to explore how we can help you achieve your goals?

We’ve prepared a questionnaire to help guide you in considering your marketing needs. There is no need to complete it before talking with us; we’re happy to do it with you at our first meeting.

Our Services.

Bright Writing to Illuminate your Marketing

Copywriting

Our Services: Copywriting. Compelling, concise, cogent storytelling. A good mind...

Read More

Our Services:

Website Design & Development.

The best designs are clean and clear.

We are big believers in Louis H. Sullivan’s famous quote. We are equally big believers in the fact that following his rule properly meant abbreviating it to the more familiar Form Follows Function. This idea is regularly revisited throughout each stage of every project.

If the function of your website is to communicate your offering to potential clients or customers, what does that mean about the form it will follow? Having decided what this function and form should be, it’s always wise to take a second look. 

It’s important to ensure that there are no pointless elements obscuring your meaning and impeding your goal. Our ideal is that your website has exactly what it needs to perform well. Nothing more, and certainly nothing less.

We don’t have a fondness for any platform over another. Lots of sites are in WordPress, but there are other platforms and we aren’t married to any one solution. Joomla? Drupal? Typo3? Yii? Cool. We’re in.

What really matters at the end of the day isn’t the platform, it’s the delivery. What will be served, what will be consumed, and how well the message may be absorbed, are the issues that drive your website development.

We do feel a website should be beautiful. Not frilly (unless you’re a suitable industry), but a beautiful example of formal organization, supported by compelling imagery and engaging storytelling. Information should be carefully organized to allow the story of the website to unfold and reveal itself as you wish it to be read. Images should support both the related stories and the overall narrative.

Want to explore how we can help you achieve your goals?

We’ve prepared a questionnaire to help guide you in considering your marketing needs. There is no need to complete it before talking with us; we’re happy to do it with you at our first meeting.

Our Services.

Bright Writing to Illuminate your Marketing

Copywriting

Our Services: Copywriting. Compelling, concise, cogent storytelling. A good mind...

Read More